<aside> 💡 The Law of the Generic states that your brand shouldn’t use a name with general words in it. Like ‘Computers’, ‘International’, et cetera.

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Founded : 1st April 1976, Los Altos, California, United States

by Steve Jobs, Steve Wozniak, and Ronald Wayne

https://cdn.freebiesupply.com/images/large/2x/apple-logo-transparent.png

The brand stands for creating high-quality products that people feel desirable.

Positioning

Logos

People

Taglines